HDFC Mutual Fund extends their #BarniSeAzadi campaign while encoring women to be financially independent
An investor education initiative that aims to empower and support women to begin their financial independence journey
HDFC Mutual Fund, one of India’s largest Mutual Funds, has extended its #BarniSeAzadi campaign -first launched in 2021 - to promote financial independence for women. Through this campaign, the company urges women to free their money from traditional savings methods and invest in Mutual Funds (MFs), so as to give their hard-earned money a chance to grow. This campaign reiterates the importance of conscious effort to create financial awareness.
The campaign is based on the insight that Indians have always saved money in traditional instruments like Barnis, lockers, FDs etc. It drives home a strong message that Indian women should break old stereotypes, and realize that money just kept aside will never grow overtime, thereby understanding the difference between savings and investment. With women at its focus, it creates awareness regarding why there is a need to let the money grow freely in instruments like Mutual Funds.
(This is Consumer Connect Initiative)
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