From Startup to Success: Three Entertainment reflects on their journey as young entrepreneurs

Insights by Aashna Lalwani, Sanjana Shah, Saanya Sharma - Co-Founders of Three Entertainment

Embarking on the entrepreneurial path brings forth a wealth of experiences and invaluable lessons, especially in the dynamically evolving world. Saanya Sharma, Aashna Lalwani, and Sanjana Shah, the co-founders of the wedding planning company — Three Entertainment — share how they have experienced it all. From maintaining clear communication and managing stress to embracing continuous learning and building a strong reputation, in this article, these young women open up and offer guidance and inspiration to aspiring entrepreneurs on the key learnings that have shaped their journey and fueled their success.

1. Navigating High-Pressure Environments

Speaking about the most important learning as entrepreneurs, Aashna Lalwani shares, "A high-stress job like event management involves coordination, people-pleasing, and unforeseen challenges. Hence, it is crucial to maintain composure and clear communication. The ability to keep calm in the face of adversity is essential for problem-solving and delivering successful events. For us, factors like good pre-production planning and including detailed 3D renders ensure alignment between the client's expectations and the actual outcome, minimizing stress and misunderstandings on the event day."

2. Embracing Networking and Personal Touch

Networking plays a vital role in the event management industry, and word-of-mouth referrals often pave the way to new clients. Adding to this, Sanjana Shah shares, "Beyond resources and creative aesthetics, establishing and nurturing relationships is integral to the success of any entrepreneur or business. Infusing events with personalized touches that reflect the couple's story or preferences creates a unique and memorable experience, enhancing client satisfaction and building lasting connections."

3. Cultivating Continuous Learning and Holistic Approach

The trio believes that entrepreneurs must be committed to active and passive learning. Seeking inspiration from various sources, such as inspirational videos and international decor companies, fuels creativity and innovation. Remaining up-to-date with industry trends ensures relevance and provides a competitive edge. Entrepreneurs should embrace a holistic learning approach, gaining knowledge across different departments and valuing their team's opinions to foster growth and cultivate a collaborative work environment.

4. Financial Literacy and Accountability

Last but not least, understanding financial aspects is a crucial part of entrepreneurial success. Saanya Sharma feels this is a must and shares, "Entrepreneurs should familiarize themselves with accounting principles and track their company's financial performance. By gaining a solid grasp of their books, they can make informed decisions and ensure the business's financial health."

The journey of young entrepreneurs is transformative, filled with challenges, growth, and continuous learning. From mastering communication and stress management to embracing networking, personalization, and holistic learning, these lessons offer a roadmap for budding entrepreneurs. By staying adaptable and embracing innovation, young entrepreneurs can navigate the dynamic landscape of the business world and achieve lasting success.

(Above mentioned article is consumer connect initiative. This article is a paid publication and does not have journalistic/editorial involvement of IDPL, and IDPL claims no responsibility whatsoever)