BruntWork seizes opportunity as tech industry layoffs drive new talent strategy

BruntWork, one of the top outsourcing firms, sees this moment as a chance to transform how businesses handle talent acquisition.

Tech Jobs Under Pressure

September 2024 proved challenging for tech workers, with major companies like Shein and Northvolt announcing job cuts. Shein let go of 17 workers in Singapore, while Northvolt reduced its global workforce by 25 per cent. Other firms like Drata, Olo, Nike, and Rivian also made substantial reductions.

Companies laid off more than 124,000 employees in 2024, according to layoffs.fyi, which tracks job losses. Economic uncertainty and strategic decisions are driving these reductions. Even high-growth areas such as artificial intelligence and cloud computing have been affected, with Amazon cutting over 10,000 jobs in its Amazon web services (AWS) division.

Companies are implementing layoffs at all levels, including senior management. Companies like IBM have reduced executives and senior developers, signaling widespread organisational changes.

Outsourcing as a Practical Solution

Tech firms are turning to outsourcing to maintain productivity while keeping costs low. Winston Ong, BruntWork’s CEO, shared his insights: "These layoffs reflect how businesses manage staffing. Outsourcing offers the kind of flexibility companies need right now."

BruntWork has supported businesses by building remote teams. Offering services like virtual assistants and digital marketing outsourcing, the company operates from offices in the US, Australia, New Zealand, and the Philippines, connecting companies to a global pool of skilled workers.

One of BruntWork’s most attractive offerings is its ability to cut labor costs. Ong points out that companies can save up to 70 per cent on labour by hiring remote workers, particularly from countries like the Philippines. This especially appeals to companies trying to manage expenses while keeping operations running smoothly.

BruntWork carefully screens candidates to match client needs and maintain quality and cultural fit. The growing demand for its services led the company to see a 700 per cent increase in revenue during the pandemic.

BruntWork’s Perspective on Remote Work

The pandemic initiated the move to remote work, and recent layoffs are accelerating it. "Businesses now understand they can hire top talent from anywhere without the high costs of traditional employment," Ong says.

Companies use outsourcing to scale their teams, access specialized skills, and reduce expenses tied to full-time staff.  The benefits of hiring a virtual assistant have become even more apparent, allowing companies to continue operations without the financial burden of full-time employees.

BruntWork offers various services, from customer support to content production, allowing businesses to outsource entire departments. This model has become especially appealing as companies reevaluate their staffing needs.

The company’s rapid expansion highlights its success. BruntWork plans to grow its workforce fivefold, focusing on expanding in regions like Asia, Latin America, and Eastern Europe. This reflects the increasingly global nature of the workforce, with talent spread across different regions and time zones.

To support larger companies, BruntWork is also enhancing its offerings, adding advanced features designed to meet the needs of more prominent clients. This strategy will help the company capture a larger outsourcing market share as tech firms explore new staffing methods.

What Lies Ahead for the Tech Workforce

The ongoing layoffs in the tech sector are shedding light on the future of employment. Ong believes that companies are moving toward a global, distributed workforce: "There’s a rise of a workforce where location and time zones matter less and skills, adaptability, and the ability to collaborate digitally matter more."

This trend creates job opportunities for workers regardless of where they live. For businesses, it means improved efficiency and access to a wider range of talent. However, managing remote teams brings new challenges regarding company culture and employee engagement, which may drive companies to outsource SEO services for specialised needs.

Automation and artificial intelligence also contribute to job losses in some areas while creating new roles in others. BruntWork is ready to help businesses through these changes, offering a blend of human talent and technology-driven solutions.

As the tech industry faces these layoffs, BruntWork is stepping up to help change how companies handle staffing needs. The firm is helping bridge the gap caused by job cuts by connecting talented workers with businesses seeking flexible staffing solutions.

While layoffs pose short-term difficulties, they may also prompt businesses to reconsider how they structure employment. Embracing new working methods can help companies and workers thrive in this changing job market.

(This article is part of IndiaDotCom Pvt Lt’s sponsored feature, a paid publication programme. IDPL claims no editorial involvement and assumes no responsibility or liability for any errors or omissions in the content of the article.)