Amazon sees growth in phone, fashion segments in festive sale

E-commerce major Amazon today said its ongoing festive sales have been the "biggest till date", driven by strong growth in segments like smartphones, large appliances and fashion.

Amazon's four-day festive sale, which commenced on September 21, clashed with those by rivals Flipkart and Paytm.

"We have seen 2.5X growth in smartphone sales, 4X increase in large appliances and 7X in fashion sales. This is our biggest ever sale," Amazon India vice president-category management Manish Tiwary told

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