The partnership with e-commerce major Amazon would help Shoppers Stop tap customers from non- metro markets and scale up its financial performance, a top official of the Mumbai-based retailer said.

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The partnership would allow Shoppers Stop list its entire portfolio of over 400 brands on Amazon.in and vise versa Amazon experience centres will be created across the physical network of the K Raheja Corp Group's retail arm.

The US-based retailer Amazon through its arm is buying around 5 per cent stake in Shoppers Stop for Rs 179.26 crore as part their partnership deal, which would allow Shoppers Stop access online market and Amazon a display place for its merchandise sold online.

"If I am able to drive my online sales growth and brick & mortar sales growth at much higher pace, it will directly help financial numbers," Shoppers Stop Customer Care Associate & Managing Director Govind Shrikhande told

 

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