Twitter relaunching subscriber service after debacle

Twitter is once again attempting to launch its premium service, a month after a previous attempt failed.

The social media company said on Saturday it would let users buy subscriptions to Twitter Blue to get a blue checkmark and access special features starting Monday.

The blue checkmark was originally given to companies, celebrities, government entities and journalists verified by the platform.

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After Elon Musk bought Twitter for USD 44 billion in October, he launched a service granting blue checks to anyone willing to pay USD 8 a month. But it was inundated by imposter accounts, including those impersonating Musk's businesses Tesla and SpaceX, so Twitter suspended the service days after its launch.

The relaunched service will cost USD 8 a month for web users and USD 11 a month for iPhone users. Twitter says subscribers will see fewer ads, be able to post longer videos and have their tweets featured more prominently.