Swiggy Instamart partners with Hamleys to deliver toys in just 10 minutes

Quick commerce delivery platform Swiggy Instamart has joined hands with Hamleys to deliver toys to consumers' doorsteps in just 10 minutes, according to a press note.

"This extensive collection includes action figures, arts and crafts, baby and toddler toys, board games, dolls, puzzles, musical toys, outdoor games, educational toys, soft toys, and toy vehicles and guns. With this diverse selection, there is something for every age group, ensuring that children (and adults) can find their perfect toy and enjoy endless hours of fun and learning," the company said.

"We are incredibly excited to bring top-quality toys from a brand as iconic as Hamleys to customers through Swiggy Instamart," said Phani Kishan Addepalli, CEO of Swiggy Instamart. 

Swiggy Instamart launched toys as a category earlier this year. The platform claims to have a 300x growth in orders.

Launched in August 2020, Swiggy Instamart is present in over 25 cities. Instamart uses Swiggy’s superior technology and dedicated delivery fleet to bring over 10,000 products to the doorsteps of Indians in 10 minutes.

Last week, food-tech major Swiggy relaunched a 'handpicked' service in Bengaluru. The company had closed its service in May 2023.

The new service will allow users to buy “local, regional and select new-age brands, clean-label products, freshly prepared items, and gourmet offerings” within “10 minutes” in the city. 

In a post on X, Swiggy Instamart CEO Phani Kishan said, “Hi Bengaluru! Super excited to launch “handpicked” on @SwiggyInstamart. With handpicked we aim to curate the best of the best products that are fresh, local, authentic, and 100% high quality. Do check it out and share feedback. More importantly, recommendations that you would love to see. :).”

Swiggy plans to launch this service in Mumbai and Delhi soon. 

"The gourmet grocery offering will feature more than 500 products from brands such as Iyengar’s, Sweet Karam Coffee, Blue Tokai, and The Whole Truth, among others," the company said in a release.