Zomato launches pure veg mode and pure veg fleet for vegetarian customers

Zomato has announced the launch of a “Pure Veg Mode" and a “Pure Veg Fleet” on Tuesday, March 19, for their pure vegetarian customers to solve their dietary requirements in select markets. 

Deepinder Goyal, co-founder and CEO, Zomato, announced the initiative in an X post (formerly known as Twitter) by saying, "To solve for their dietary preferences, we are today, launching a 'Pure Veg Mode' along with a 'Pure Veg Fleet' on Zomato, for customers who have a 100 per cent vegetarian dietary preference."

He stated that India has the largest percentage of vegetarians in the world, and one of the most important pieces of feedback they have gotten from their customers is that they are very particular about how their food is cooked and handled.

The pure vegetarian mode will consist of the curation of restaurants that will serve only pure vegetarian food and will exclude all restaurants that serve any non-veg food items.

He further mentioned that the 'Pure Veg Fleet' will only serve orders from these curated pure veg restaurants. This means that a non-veg meal, or even a veg meal served by a non-veg restaurant, will never go inside the green delivery box meant for their Pure Veg Fleet.

"Pure Veg Mode will consist of a curation of restaurants that serve only pure vegetarian food, and will exclude all restaurants which serve any non-veg food item. Our dedicated Pure Veg Fleet will only serve orders from these pure veg restaurants. This means that a non-veg meal, or even a veg meal served by a non-veg restaurant, will never go inside the green delivery box meant for our Pure Veg Fleet," Goyal added.

India has the largest percentage of vegetarians in the world, and one of the most important feedback we’ve gotten from them is that they are very particular about how their food is cooked, and how their food is handled.

— Deepinder Goyal (@deepigoyal) March 19, 2024

Furthermore, Goyal mentioned Zomato's plan for the future, where the food delivery company will add more specialised fleets for special customer needs. He mentioned a special cake delivery fleet which will be equipped with hydraulic balancers to prevent cakes from getting smudged during delivery.

"In the future, we plan to add more specialised fleets for special customer needs. For example, there's a special cake delivery fleet coming up with hydraulic balancers which prevent your cake from getting smudged during delivery," he informed.

Within the following few weeks, this fleet will be gradually deployed around the nation, he added. Goyal also provided a disclaimer saying that the Pure Veg Mode, or the Pure Veg Fleet, doesn’t serve or alienate any religious, or political preference. This service will start in select markets and will be implemented in phases.