Amazon deal to help tap buyers in non-metros: Shoppers Stop

The partnership with e-commerce major Amazon would help Shoppers Stop tap customers from non- metro markets and scale up its financial performance, a top official of the Mumbai-based retailer said.

The partnership would allow Shoppers Stop list its entire portfolio of over 400 brands on Amazon.in and vise-versa Amazon experience centres will be created across the physical network of the K Raheja Corp Group s retail arm.

The US-based retailer Amazon's investment arm Amazon.com NV Investment Holdings LLC will acquire 5 per cent stake in Shoppers Stop for Rs 179.26 crore.

If I am able to drive my online sales growth and brick & mortar sales growth at much higher pace, it will directly help financial numbers, Shoppers Stop Customer Care Associate & Managing Director Govind Shrikhande told

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